Xoria vs HubSpot: Pricing and What a Small Team Gets

Xoria vs HubSpot is a choice between a platform and a workspace. HubSpot is the bigger, older and deeper product: marketing, sales, service and payments, each sold per seat. Xoria puts the CRM, the projects, the proposals and the invoices in one workspace at a flat monthly price. If you need marketing automation and a help desk, HubSpot wins. If you're a small team that sells, delivers and bills with the same five people, the math usually points to Xoria. Disclosure first: I'm Rafael, the founder of Xoria. I'll tell you where HubSpot is better, and there's plenty.

The short answer

• Pick HubSpot if marketing is half your business, you want email campaigns, a blog, ads and a help desk on the same contact record, and you expect to grow into a sales team with a RevOps person.
• Pick Xoria if you're a startup or agency where a closed deal becomes a proposal, a project and an invoice, and you don't want a per-seat bill that grows every time you hire.
• Keep both if HubSpot already holds your contacts and you like it. Xoria connects to HubSpot, so you don't have to migrate to try it.

The rest is the detail you need to check me.

Xoria vs HubSpot pricing, as of 4 November 2026

All numbers below come from each company's own pricing page, read today.

HubSpot Sales Hub, as of 4 November 2026:

• Free: $0, up to 2 users, no card.
• Starter: $20 per seat a month paid monthly, or $7 per seat a month paid annually. 500 HubSpot Credits.
• Professional: $100 per seat a month on monthly payments with an annual commitment, or $90 paid annually. 3,000 HubSpot Credits. Plus a required one-time Professional Onboarding fee of $1,500.
• Enterprise: from $150 per seat a month, plus a required one-time onboarding fee of $3,500.

The full platform page bundles marketing, sales and service at $7 per seat a month for Starter, $90 for Professional and $175 for Enterprise, billed annually. Starter there is listed for up to 10 users.

Xoria's pricing, as of 4 November 2026:

• Free: $0, no card, no time limit. Up to 2 members, 2,000 AI credits a month, 2 connected apps.
• Lite: $29.99 a month for the workspace. Up to 5 members, 12,000 AI credits, adds finances and invoicing.
• Starter: $89.99 a month. Unlimited members, 40,000 AI credits, adds plays and automations, lead search and enrichment, API and MCP access. 15-day free trial.
• Pro: $269.99 a month. 120,000 AI credits, adds the full CRM with HubSpot sync and automatic lead import from Gmail and Outlook, advanced permissions and SAML single sign-on.

Yearly billing takes 10% off Lite and Starter and 15% off Pro.

The difference that matters is the unit. HubSpot charges per seat. Xoria charges per workspace, with a member cap only on the two lowest plans. So the gap is mostly a function of headcount.

Year one for the 5-person automation row: $7,500 on HubSpot Sales Hub Professional, $1,079.88 on Xoria Starter, before any discounts on either side.

Two caveats so this table doesn't lie by omission. These plans don't do the same job: Sales Hub Professional gives you sequences, forecasting and conversation intelligence that Xoria Starter doesn't claim to match. And if you pay HubSpot annually, Starter drops to $7 a seat, which makes the entry row close to even. Price the plan you'll actually be on in month six, not the one you sign up for.

What HubSpot does better

I'd rather you hear this from me than find it in week three.

Marketing. HubSpot's platform page lists email campaigns, a blog, landing pages, ad account management, social media and A/B testing. Xoria doesn't do marketing automation. If you run inbound at any real volume, that alone may decide it.

Sales depth. Calling minutes on every paid plan, sequences, forecasting across pipelines, deal splits and quote approvals at the top tiers. It's built for a sales floor, and it shows.

Service. Tickets, a help desk, a knowledge base and SLAs. Xoria has no help desk.

Ecosystem. HubSpot has been around for years, and its pricing page lists two-way sync with dozens of apps. Xoria connects to fifteen tools today. If your stack is unusual, HubSpot is more likely to talk to it.

Payments and billing at scale. HubSpot's Revenue Hub page lists payments, invoices and payment links on all plans, with AI-powered quotes from Professional.

If your problem is "we need a bigger go-to-market machine", that list is probably your answer.

What Xoria does better

Xoria isn't trying to out-HubSpot HubSpot. It's built for a different complaint: the CRM was fine, and everything after the yes lived somewhere else.

The work after the deal. In Xoria the client, the deal and the proposal sit next to the project, the tasks and the invoice. A client accepts a proposal online, and that's on the free plan. On HubSpot, quotes start at Professional. The project, the team calendar, the meeting transcripts and the shared drive are in the same workspace, so the client doesn't live in four tools.

A flat price. At 12 people, the table above does the talking. No per-seat math every time you hire, and no onboarding fee on any plan.

AI that asks first. Xoria's rule is that the AI drafts and a person approves before anything reaches a customer. It asks before reading a private source like your inbox or your CRM, and before every change. Each approval is single-use and tied to the exact action. The Meeting Follow-up play summarizes the call, drafts the follow-up and turns commitments into tasks, and the email waits for you.

One place to ask. Ask Xoria answers questions across the CRM, the projects and the money, because they're in the same workspace.

Can you use Xoria with HubSpot?

Yes. HubSpot is one of the fifteen tools Xoria connects to, and the HubSpot integration is how a team keeps its existing CRM while running projects, proposals and invoices in Xoria. The full CRM with HubSpot sync is on the Pro plan.

That's the honest path for a team already on HubSpot Free. You don't have to rip anything out to find out whether one workspace saves you time.

Feature by feature

Everything in the HubSpot column comes from hubspot.com pricing pages as of 4 November 2026. "Not on the pricing page" means exactly that.

Who each one is for

HubSpot is for companies where marketing feeds sales at volume. Teams with a marketing lead, a few reps and a support inbox, who want them all on one contact record and are fine paying per seat for it.

Xoria is for small startups and agencies where the same people sell, deliver and bill. The founder closes on Tuesday, sends the proposal on Wednesday and chases the invoice three weeks later. For that team, the expensive part isn't the CRM. It's the glue between the CRM and everything else.

A quick test: take your last real customer and count the tools their name lives in. CRM, proposal tool, project tracker, calendar, invoicing. If it's one or two, HubSpot will serve you well. If it's four or five, your problem isn't the CRM.

What to do next

Write down your headcount for the next twelve months and price both at that number, onboarding fee included.

Then run one real customer through each, from first call to paid invoice, and note every time you had to leave the tool.

If you land on Xoria, the free plan is $0 with no card for up to 2 members, so you can run that test without a sales call. It holds the CRM, proposals, projects and booking links in one workspace, and the AI waits for your approval before anything goes out. All the plans and prices are on one page. If you land on HubSpot, ask about their startup discount before you sign. I would.