Plays
A play is a concrete revenue outcome: when this happens, do that, with these tools and these owners. Xoria pauses for your approval before anything reaches a customer.
The Plays page
Each play shows what it does and how its runs went. Runs that are waiting for an approval sit at the top, with the draft ready and nothing sent.
Plays
Ready to turn on
Pick who approves and where the results go, and the play is on. Then run it on a meeting or a deal.
After every meeting
Summarizes the call, drafts the follow-up, and turns commitments into tasks.
When a deal closes
Creates the onboarding project and drafts the customer kickoff email.
Write your own
Create a play in six steps, or ask Xoria to draft one in the chat. A drafted play never runs until a person reviews it and publishes it.
Name it, write the instruction, choose the tools it can use and what it works on, decide when it runs, then review and publish.
Run a play now, or put it on a schedule: every day, weekdays, weekly or monthly. Every external action still pauses for approval before it runs.
How it works
We build in public: all six stages are live in the beta today, and we are widening the signal rail with our design partners.
A demo ends. A deal closes. Usage spikes. Events already stream in from GitHub, Sentry, and PostHog — CRM and meeting sources are next on the rail.
Streaming today: GitHub, Sentry, and PostHog.
When X happens, run Y: the steps, the tools, the owners, the approvals. Plays are the unit of work — not another workflow canvas.
Ask Xoria works across your connected tools: drafts the recap, updates the record, files the tasks — every step logged as it happens.
Anything customer-facing waits for a human yes. Approvals are single-use and bound to the exact action — no blank checks.
Results become tasks, projects, and messages the whole team can see — not a chat transcript in one person's window.
Every play run ends with a disposition — meeting booked, opp created, no result — so you see which plays produce revenue.
A play is a concrete revenue outcome: when this happens, do that, with these tools and these owners. This is the launch gallery we're shaping with our first design partners.
Meeting ends
Recap drafted, records updated, tasks filed before you refill your coffee.
Deal closes
Kickoff project, owners, and welcome email — ready before the celebration ends.
Every morning
What moved, what stalled, and what needs a push — read it with breakfast.
Nightly
Stale deals flagged, missing fields chased. Nobody does the chore by hand.
New lead arrives
Enriched, routed, first touch drafted — while the interest is still warm.
Usage shifts
CS and product see the same signal the same day, with tasks attached.
Xoria is in private beta. Join the waitlist — and if you want to shape the first plays with us, say so when we email you: we're onboarding a small group of design partners now.
